Emma Allen Turns Herself into the 2014 FIFA World Cup Trophy
Laura McQuarrie — June 23, 2014 — Lifestyle
References: emmaallen.org & buzzfeed
The design of the 2014 FIFA World Cup trophy is one that looks just like the official World Cup logo for Brazil, which looks like hands holding a ball. Inspired by the shape of the trophy, London-based artist Emma Allen transformed herself into the soccer trophy with a bit of paint.
The experienced face and body painter is used to doing work on others, but this World Cup makeup transformation was one she did on herself. It involved putting on a bald cap and applying gold paint to her face and arms over the course of about two hours, plus another hour to perfect the pose during a photoshoot—in which Allen's eyes are closed. The final look turned out remarkably well it's definitely a winning selfie.
The experienced face and body painter is used to doing work on others, but this World Cup makeup transformation was one she did on herself. It involved putting on a bald cap and applying gold paint to her face and arms over the course of about two hours, plus another hour to perfect the pose during a photoshoot—in which Allen's eyes are closed. The final look turned out remarkably well it's definitely a winning selfie.
Trend Themes
1. Sports-themed Makeup Transformations - There is an opportunity for makeup companies to create sport-themed makeup for fans looking to show support for their teams and add an extra element of fun to game day.
2. Body Paint Trend - Body paint can be used as a way for brands to promote products or to bring attention to a cause.
3. Self-transformations - With the rise of social media, there is an opportunity for people to showcase their creativity and skill by posting pictures and videos of their self-transformations.
Industry Implications
1. Makeup Industry - The makeup industry can benefit from creating sport-themed makeup lines for fans and partnering with sports teams and leagues to market their products.
2. Sports Industry - The sports industry can use body paint to create a fun and engaging experience for fans and promote brands and causes through unique visual displays.
3. Social Media Industry - The rise of self-transformations creates opportunities for social media platforms to introduce features that support and showcase users' creativity, further boosting user engagement.
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