Brands are infusing distinct flavors into standard cheese products
Trend - Sweet or sour, brands with cheese products are incorporating snack flavors—whether it's chips, chocolate, popular desserts, or something else—into their recipes. Spanning from spreadable cheeses to cheese sauces in popular dishes such as mac and cheese, these flavor hybrids bring something new to the consumption experience.
Insight - When looking to indulge, more adventurous consumers tend to opt-in for novelty flavors that promise them a new tasting experience, creating a demand for a diverse market with unconventional options. Driven not only by a sense of curiosity about a particular flavor, this desire manifests as consumers attempt to expand on traditional offerings without staying too far from the satisfaction of their favorite go-to indulgences.
Insight - When looking to indulge, more adventurous consumers tend to opt-in for novelty flavors that promise them a new tasting experience, creating a demand for a diverse market with unconventional options. Driven not only by a sense of curiosity about a particular flavor, this desire manifests as consumers attempt to expand on traditional offerings without staying too far from the satisfaction of their favorite go-to indulgences.
Workshop Question - Conceptualize a hybrid product with flavors, borrowed from an adjacent industry.
Trend Themes
1. Snack-inspired Cheese - Cheese brands are incorporating snack flavors into their products, creating a demand for a market with unconventional options.
2. Texture Innovation in Dairy Products - Incorporating texture innovations in cottage cheese products has opened up the market to more adventurous and texture-sensitive consumers.
3. Confectionery-inspired Dairy Products - Collaborations between dairy and confectionery brands, such as Philadelphia and Cadbury, are creating new and interesting flavor profiles for dairy products.
Industry Implications
1. Dairy Industry - The dairy industry can leverage these trends to expand their product offerings and attract more adventurous consumers.
2. Snack Food Industry - Snack food companies can partner with cheese brands like Utz and Zapp's to expand their market reach and create new products.
3. Confectionery Industry - Confectionery companies can leverage collaborations with dairy brands to create new and unique flavor profiles for dairy products.
