The DairyPure Mix-ins Pair Cottage Cheese with Tomato & Spicy Peppers
Laura McQuarrie — March 29, 2019 — Lifestyle
References: DairyPure & prnewswire
DairyPure is building on the launch of the four fruit-flavored Mix-ins it launched last year with two new savory cottage cheese cups. In the same way that many single-serve yogurt cups are packaged with toppings to add texture to an on-the-go snack, the DairyPure Mix-ins allow consumers to enjoy their cottage cheese with nut and granola add-ins.
Within the yogurt category and beyond, many snacks that are sold with mix-ins are typically designed to support sweet flavors—the all-new Creamy Jalapeño & Tortilla Strips and Sundried Tomato & Croutons offer a different way to enjoy low-fat, high-protein cottage cheese.
Alongside its new DairyPure Mix-ins, Dean Foods is releasing a campaign that is centered on sharing the nutritional benefits of eating cottage cheese, as well as the convenience and variety its snacks offer.
Within the yogurt category and beyond, many snacks that are sold with mix-ins are typically designed to support sweet flavors—the all-new Creamy Jalapeño & Tortilla Strips and Sundried Tomato & Croutons offer a different way to enjoy low-fat, high-protein cottage cheese.
Alongside its new DairyPure Mix-ins, Dean Foods is releasing a campaign that is centered on sharing the nutritional benefits of eating cottage cheese, as well as the convenience and variety its snacks offer.
Trend Themes
1. Savory Mix-ins - Adding savory mix-ins to dairy products offers a new way to enjoy on-the-go snacks.
2. Cottage Cheese Snacks - Creating snack-sized cottage cheese cups with toppings and mix-ins is a disruptive innovation in the dairy industry.
3. Nutritional Campaigns - Promoting the health benefits and convenience of products through targeted campaigns is a growing trend in the food industry.
Industry Implications
1. Dairy Industry - The dairy industry can explore the addition of savory mix-ins to cottage cheese and other dairy products to cater to changing consumer preferences.
2. Snack Industry - Snack companies can capitalize on the trend of savory mix-ins to create unique and convenient snack options that fit different taste preferences.
3. Marketing Industry - Marketing agencies can assist food companies in creating targeted campaigns that showcase the nutritional benefits and convenience of their products to consumers.
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