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Cheesy Puffed Pepper Snacks

Clean the Sky - Positive Eco Trends & Breakthroughs

The Cheetos’ Flamin’ Hot Pepper Puffs are the Brand's Hottest Yet

— June 9, 2020 — Lifestyle
The Cheetos’ Flamin’ Hot Pepper Puffs are one of the latest snacks from Frito-Lay that's positioned to be the brand's hottest variety yet to satisfy snackers looking for a new variety to try out.

The snack features a real cheese recipe that is formed into the shape of hot peppers and is reported to be the spiciest option in the brand's Flamin' Hot lineup. The brand also encourages curious consumers trying the snack out to keep a cold beverage on hand because of the tingling tastebud sensation that accompanies the crunchy cheese snack.

The Cheetos’ Flamin’ Hot Pepper Puffs are available for a limited time only, and are being stocked exclusively at Walmart and Circle K locations in two serving size options.


Image Credit: Frito-Lay
Trend Themes
1. Flamin' Hot Pepper Snack Trend - There is an opportunity to create new and even hotter spicy snack variations to appeal to consumers who desire intense and unique flavor experiences.
2. Limited Time Snack Trend - Creating, promoting, or collaborating on unique or limited edition snacks can create buzz and drive sales for a variety of brands.
3. Cheese-based Snack Trend - Brands can explore innovative ways to incorporate cheese into their snack products to provide a satisfying and wholesome snack option that is rich in flavor.
Industry Implications
1. Snack Food Industry - Companies in this industry can innovate their product lines by creating spicy and unique snacks to cater to diverse consumer preferences.
2. Retail Industry - Retailers have an opportunity to partner or collaborate with brands on unique and limited edition snack products that can attract customers seeking something unique and buzz-worthy.
3. Dairy Industry - Dairy companies have an opportunity to provide innovative cheese-based snacks that include real cheese and other wholesome ingredients for a better-for-you snacking option.
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