Burger King Treated a Facebook Fan to His Own Burger King Restaurant
Laura McQuarrie — December 22, 2017 — Marketing
References: prexamples
To reward its biggest fan on Facebook who left more than 600 comments on its Facebook page, Burger King decided to gift an entire Burger King restaurant to its super fan.
Sullyvan, Burger King's biggest Facebook fan, was treated to a gift-wrapped Burger King location that was rebranded as the "Home of Sullyvan K." Beyond this, Burger King also provided him with his own special parking space, table, plastic tray and even a personalized Whopper box and napkins. To top it all off, Sullyvan also received a card that grant him and his guests access to free meals at the chain.
As many big Burger King fans will be wishing they were in Sullyvan's place, Burger King is launching a competition to get more fans to comment on its social media shares and reward them with a year's worth of Burger King.
Sullyvan, Burger King's biggest Facebook fan, was treated to a gift-wrapped Burger King location that was rebranded as the "Home of Sullyvan K." Beyond this, Burger King also provided him with his own special parking space, table, plastic tray and even a personalized Whopper box and napkins. To top it all off, Sullyvan also received a card that grant him and his guests access to free meals at the chain.
As many big Burger King fans will be wishing they were in Sullyvan's place, Burger King is launching a competition to get more fans to comment on its social media shares and reward them with a year's worth of Burger King.
Trend Themes
1. Social Media Interaction - Businesses can increase social media interaction, engagement, and loyalty by creating unique and personalized rewards for their most active fans on social media platforms.
2. Exclusive Dining Experience - Exclusive and personalized dining experiences can enhance customer loyalty and increase social media buzz, leading to greater brand awareness and patronage.
3. Brand Advocacy - Businesses can cultivate brand advocates who will promote their brand to their social networks by creating unique and personalized rewards for their most active and loyal fans on social media platforms.
Industry Implications
1. Fast Food - Fast food chains can increase engagement and loyalty among their most active fans on social media platforms by offering unique and personalized rewards for them, thereby building stronger brand advocates and increasing patronage.
2. Restaurant - Restaurants can create exclusive dining experiences that reward their most loyal customers and generate social media buzz, thereby increasing awareness and patronage.
3. Social Media - Social media platforms can facilitate and encourage more interaction and engagement between brands and their fans by offering tools and features that enable businesses to create unique and personalized rewards for their most active users.
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