McDonald's is Perfecting Its Take-Out Experience with Fast Service
Riley von Niessen — November 11, 2020 — Business
References: stories.mcdonalds
While many already associate McDonald's with speedy service, the QSR chain is looking to streamline its take-out experience even more with a new concept idea.
As COVID-19 has caused more consumers to decrease the amount of time they spend in restaurants and veer towards take-out options that they can enjoy on-the-go or at home, McDonald's is looking to introduce restaurants that either limit or do away with the dine-in experience altogether. In addition to reducing the company's footprint by creating smaller spaces, the restaurants could greatly reduce wait times, resulting in improved customer satisfaction.
With streamlined drive thru lines for app users who've placed their orders in advance, as well as express pick-up options through dedicated parking spaces, McDonald's hopes to provide the most efficient service possible that's in line with the latest technology.
Image Credit: McDonald's
As COVID-19 has caused more consumers to decrease the amount of time they spend in restaurants and veer towards take-out options that they can enjoy on-the-go or at home, McDonald's is looking to introduce restaurants that either limit or do away with the dine-in experience altogether. In addition to reducing the company's footprint by creating smaller spaces, the restaurants could greatly reduce wait times, resulting in improved customer satisfaction.
With streamlined drive thru lines for app users who've placed their orders in advance, as well as express pick-up options through dedicated parking spaces, McDonald's hopes to provide the most efficient service possible that's in line with the latest technology.
Image Credit: McDonald's
Trend Themes
1. Drive-thru Innovation - McDonald's is implementing streamlined drive-thru lines for app users and express pick-up options through dedicated parking spaces to improve customer satisfaction.
2. Take-out Convenience - As COVID-19 continues, more consumers are opting for take-out options and McDonald's is responding by introducing restaurants that either limit or do away with the dine-in experience altogether.
3. Small-space Concepts - McDonald's is looking to reduce their footprint by creating smaller spaces as part of their new concept idea, which could greatly reduce wait times and improve customer satisfaction.
Industry Implications
1. Fast Food - As a fast-food chain, McDonald's is continually seeking ways to innovate in their industry, responding to the trends of their customers while improving their bottom line.
2. QSR - Quick-service restaurants like McDonald's are responding to the COVID-19 pandemic by introducing streamlined take-out options and rethinking their dine-in experience.
3. Technology - McDonald's is utilizing the latest technology to provide the most efficient service possible, taking advantage of app-based orders and express pick-up options.
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