Smarketing, or ‘Smart Guerrilla Marketing’ for exceptional buzz
Implications - Using elements of shock or surprise can make for a very successful marketing campaign. In a society that has become a lot more savvy to standard marketing ploys, taking the unexpected approach can drive up a marketing campaign’s chances of becoming viral, talked about and remembered.
Trend Themes
1. Shock Marketing - Using elements of shock or surprise in marketing campaigns can increase viral potential and memory retention.
2. Guerrilla Advertising - Targeting consumers in unexpected ways is a great way for businesses to get noticed and gain consumer loyalty.
3. Real-world Interaction - Leveraging the concept of real-world interaction with ads can create a conversational relationship between businesses and consumers.
Industry Implications
1. Advertising Industry - The advertising industry can benefit from incorporating shock elements, guerrilla ads, or real-world interaction concepts in their campaigns, resulting in increased consumer awareness and memory retention.
2. Social Responsibility Industry - Social responsibility professionals can use visually provocative images to promote important social causes with efficiency and effectiveness, leaving a lasting impact in the minds of customers.
3. Mobile Homes Industry - Mobile homes and other brands looking to target a European audience can use provocative trailers to revamp their advertising strategy and create a more memorable and creative communication method.
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Date Range:
Apr 06 — Dec 07
Trending:
Hot
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