Freitag Guerrilla Campaign
laia martinell — September 28, 2007 — Marketing
References: trendhunter
Tired of looking at kitschy trailers? With labels like "Maria te quiero" or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they've made the decision to ad some glam to mobile homes, turning the distribution vehicles into sexy advertising tools 24 hours a day, 365 days a year.
Brands like Pepsi, Freitag and Pringles are already using this ad method to reach their European target markets. Since traditional communication media is getting saturated, creativity is the only way out!
Brands like Pepsi, Freitag and Pringles are already using this ad method to reach their European target markets. Since traditional communication media is getting saturated, creativity is the only way out!
Trend Themes
1. Mobile Home Advertising - Opportunity for brands to transform mobile homes into eye-catching advertising tools, capturing attention 24/7.
2. Alternative Outdoor Ads - Utilizing non-traditional spaces such as trailers to display advertisements for increased brand visibility and creativity.
3. Innovative Ad Strategies - The use of unconventional advertising methods, like trailer ads, to combat the saturation of traditional media and engage target markets.
Industry Implications
1. Advertising - The advertising industry can explore opportunities in mobile home advertising, offering unique and attention-grabbing ad spaces.
2. Consumer Goods - Brands in the consumer goods industry can leverage alternative outdoor ads to differentiate themselves and create memorable brand experiences.
3. Marketing - Marketing professionals can embrace innovative ad strategies, such as trailer ads, to stand out in a crowded market and drive consumer engagement.
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