A sophisticated twist on juice for non-drinkers
Implications - A full-bodied bordeaux isn’t going to appeal to non-drinkers or health nuts, but an antioxidant-rich wine or an alcohol-free wine will, thanks to forward-thinking companies who are rethinking traditional wines. When you have a trend that appeals to a large demographic (wine enthusiasts), it’s highly likely there’s an equally large opportunity to tap into the market that’s being excluded from that trend (non-drinkers and health-conscious consumers).
Trend Themes
1. Alcohol-free Wine - There is market opportunity for companies that develop antioxidant-rich wine or alcohol-free wine to appeal to non-drinkers and health-conscious consumers.
2. Premium Soft Drinks - Companies can create high-end soft drinks for customers looking for more sophisticated non-alcoholic options.
3. Ultra-premium Organic Juices - Healthier and high-quality organic juice brands can target luxury spas, catered events, and high-end bars.
Industry Implications
1. Wine - Winemakers can innovate by developing antioxidant-rich wine or alcohol-free wine to appeal to non-drinkers and health-conscious consumers.
2. Soft Drinks - There is an opportunity for soft drink companies to create more sophisticated and premium options for customers looking for non-alcoholic alternatives.
3. Juice - Organic juice brands can create ultra-premium options with unique and luxurious packaging that can target luxury spas, catered events, and high-end bars.
