All Profits from 'Kiss My Pink' Go Towards Planned Parenthood
Riley von Niessen — July 21, 2017 — Social Good
References: thelipsticklobby & popsugar
Lipstick Lobby, a cruelty-free beauty brand that's based in the US, recently launched its 'Kiss My Pink' lipstick, which aims to help those in need of healthcare have access to it by donating all of its profits towards Planned Parenthood, an important organization that will lose its federal funding due to the Affordable Care Act.
Matte, creamy, and highly pigmented, the Kiss My Pink lipsticks are easy to apply and last for hours. In addition, the formula features vitamins C and E, so that it nourishes the sensitive skin as it's worn and prevents one's lips from drying out. Although the charitable lipstick is only available in one color, the brand chose the versatile hue of pink for its classic appeal and its ability to flatter every skin tone.
Matte, creamy, and highly pigmented, the Kiss My Pink lipsticks are easy to apply and last for hours. In addition, the formula features vitamins C and E, so that it nourishes the sensitive skin as it's worn and prevents one's lips from drying out. Although the charitable lipstick is only available in one color, the brand chose the versatile hue of pink for its classic appeal and its ability to flatter every skin tone.
Trend Themes
1. Charitable Beauty Products - Opportunity for brands to create beauty products that donate profits to important causes.
2. Cruelty-free Cosmetics - Growing demand for cosmetics that are not tested on animals, creating opportunities for cruelty-free beauty brands.
3. Affordable Healthcare Access - Increasing focus on providing access to healthcare for those in need, creating opportunities for innovative solutions and partnerships.
Industry Implications
1. Beauty - Opportunity for beauty brands to incorporate charitable initiatives and create cruelty-free products.
2. Nonprofit - Opportunity for nonprofits to partner with beauty brands, leveraging their products to generate funds for important causes.
3. Healthcare - Opportunity for healthcare organizations to collaborate with beauty brands to raise awareness and funding for healthcare access initiatives.
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