Lark & Berry's Store Exclusively Carries Lab-Created Diamonds & Stones
Laura McQuarrie — August 3, 2018 — Fashion
References: larkandberry & prnewswire
Lark & Berry's store in London recently opened as "the world's first-ever brick-and-mortar retail store carrying pieces made exclusively with cultured diamonds and stones."
In addition to being able to conveniently shop luxurious jewelry pieces on Lark & Berry's website, consumers can now take advantage of the flagship location in London's high-end Marylebone district, with the advantage of being able to try on different products. Some of the precious tech-created jewelry pieces available from the brands range from $200 demi-fine 14K gold designs and up to $100,000 for fine jewelry and wedding collection styles.
Now that the London Lark & Berry's store has opened, the high-quality jewelry brand has its sights set on opening locations in major cities like New York, Paris and Hong Kong next.
In addition to being able to conveniently shop luxurious jewelry pieces on Lark & Berry's website, consumers can now take advantage of the flagship location in London's high-end Marylebone district, with the advantage of being able to try on different products. Some of the precious tech-created jewelry pieces available from the brands range from $200 demi-fine 14K gold designs and up to $100,000 for fine jewelry and wedding collection styles.
Now that the London Lark & Berry's store has opened, the high-quality jewelry brand has its sights set on opening locations in major cities like New York, Paris and Hong Kong next.
Trend Themes
1. Cultured Jewelry - The trend of using lab-created diamonds and stones in jewelry is disrupting the traditional diamond industry and providing eco-friendly options for consumers.
2. Online-to-offline Retail - The launch of a brick-and-mortar store for a previously online-only brand shows the power of offering customers an in-person shopping experience to drive sales and brand loyalty.
3. Location Expansion - Lark & Berry's plans to open physical retail stores in major cities around the world reflects a trend towards global expansion and the importance of physical retail spaces for luxury brands.
Industry Implications
1. Jewelry - The jewelry industry is being disrupted by the rise of cultured diamonds and stones, highlighting a potential area for innovation and growth as consumers become more eco-conscious.
2. Retail - The launch of Lark & Berry's brick-and-mortar store highlights the importance of creating physical retail experiences to drive sales and brand loyalty in an increasingly online world, creating opportunities for innovative retail experiences.
3. Luxury Goods - Lark & Berry's expansion into major cities reflects a trend towards globalization in the luxury goods industry, creating opportunities for brands to differentiate themselves with unique offerings and global outreach.
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