Lark & Berry's Campaign Shares Its "Clean. Cool. Cultured." Values
Laura McQuarrie — June 17, 2019 — Fashion
References: larkandberry & fashionweekdaily
Thanks to lab-grown diamonds, the jewelry industry is being shaken up by not just a new wave of ethical and affordable products but also fresh new diamond campaigns. Lark & Berry got its start last year by sharing cultured lab-grown diamonds and it is now marking its first anniversary with its first-ever global campaign. The lab-grown diamond campaign underlines the forward-thinking fine jewelry brand's "Clean. Cool. Cultured." approach to diamonds that are conflict-free and sustainably sourced.
With this campaign, Lark & Berry is helping to shine a light on some of the key selling points of its genuine cultured diamonds, which are often superior to mined diamonds and lower in cost.
The campaign imagery features models wearing colorful necklaces and earrings, with faces that are stamped with the words that underline the brand's core values.
With this campaign, Lark & Berry is helping to shine a light on some of the key selling points of its genuine cultured diamonds, which are often superior to mined diamonds and lower in cost.
The campaign imagery features models wearing colorful necklaces and earrings, with faces that are stamped with the words that underline the brand's core values.
Trend Themes
1. Lab-grown Diamonds - The rise of lab-grown diamonds is disrupting the traditional diamond industry by providing ethical and affordable alternatives.
2. Ethical Jewelry - The focus on ethically sourced diamonds and sustainable practices in the jewelry industry is creating opportunities for brands to differentiate themselves.
3. Global Jewelry Campaigns - Global jewelry campaigns are becoming more common as brands seek to reach wider audiences and showcase their unique values.
Industry Implications
1. Jewelry - The jewelry industry has the potential to embrace lab-grown diamonds and ethical practices to meet the changing demands of consumers.
2. Fashion - The fashion industry can collaborate with jewelry brands to promote ethical and sustainable accessories, such as lab-grown diamond jewelry.
3. Advertising - The rise of global jewelry campaigns presents opportunities for advertising agencies to help brands effectively communicate their values and reach target audiences.
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