Cereal brands are changing up their branding to appeal to the Millennial consumer
Trend - Some cereal companies are moving away from an overly energetic "mascot" and toward more chic and contemporary aesthetics for their packaging and branding. This might come in the form of a slick color palette, modern illustrations, or even a special feature that adds to the experience.
Insight - Consumers—especially those who are a part of the Millennial and Gen Z demographics—are placing a strong emphasis on appearance when making their purchasing decisions. For some, this stems from a curiosity and a desire to be adventurous, others tend to make a correlation between good aesthetics and high quality. Given that there are many choices on the market that can overwhelm consumers, individuals are usually drawn to the product that catches their eye the most.
Insight - Consumers—especially those who are a part of the Millennial and Gen Z demographics—are placing a strong emphasis on appearance when making their purchasing decisions. For some, this stems from a curiosity and a desire to be adventurous, others tend to make a correlation between good aesthetics and high quality. Given that there are many choices on the market that can overwhelm consumers, individuals are usually drawn to the product that catches their eye the most.
Workshop Question - How might your brand update its packaging, with modern aesthetics in mind?
Trend Themes
1. Modern Aesthetics Packaging - Cereal companies are moving away from traditional energetic mascots, and using contemporary aesthetics like slick color palette or modern illustrations.
2. Plant-based Protein - Cereals made of fruit, almonds and brown rice provide as much as 12 grams of plant-based protein per serving.
3. Tailored Packaging Design - Tailor-made packaging design is becoming more important to catch consumers' attention, such as Nestlé's Cheerios packaging that represents eight different types of families.
Industry Implications
1. Food and Beverage - The food trend of using real, simple ingredients like plant-based protein and low sugar.
2. Marketing and Advertising - More brands are investing resources in creating tailored-made packaging designs to segment audiences.
3. E-commerce - In the age of social distancing and beyond, more consumers may prefer convenient e-commerce options to purchase their favorite cereals.
5 Featured, 39 Examples:
45,862 Total Clicks
Date Range:
Jul 20 — Sep 21
Trending:
Warm
Consumer Insight Topics:
