Zac Posen and Blue Nile’s Created Inclusive Rings for All
Laura McQuarrie — June 28, 2021 — Lifestyle
References: bluenile & designtaxi
Wrapping up the end of Pride Month 2021, Zac Posen and Blue Nile created a collection of gender-neutral engagement rings and wedding rings that give all couples the chance to celebrate their love. The range of 12 engagement and wedding ring styles offer styles to suit every preference with options like white gold, yellow gold and platinum finishes.
As Posen describes, "The traditional idea of marriage is evolving, and the wedding category is finally starting to reflect that." The available styles include rings with single statement diamonds or bands of diamonds, as well as designs with matching bands for easy coordination. With styles to suit minimalists and maximalists alike, the inclusive engagement and wedding ring collection helps everyone celebrate their love, regardless of gender.
As Posen describes, "The traditional idea of marriage is evolving, and the wedding category is finally starting to reflect that." The available styles include rings with single statement diamonds or bands of diamonds, as well as designs with matching bands for easy coordination. With styles to suit minimalists and maximalists alike, the inclusive engagement and wedding ring collection helps everyone celebrate their love, regardless of gender.
Trend Themes
1. Gender-neutral Jewelry - Jewelry designers are creating more gender-inclusive products that make every customer feel seen and valued, leading to opportunities for more diverse and inclusive marketing and sales strategies.
2. Flexible Wedding Traditions - As young consumers increasingly embrace more flexible wedding traditions, there is a growing demand for customizable wedding products that cater to a wider range of preferences, opening up opportunities for custom design and personalization services.
3. Sustainable Jewelry - As customers become more environmentally conscious and socially responsible, there is a growing demand for sustainable and ethically sourced jewelry, leading to opportunities for innovative and eco-friendly materials and production processes.
Industry Implications
1. Jewelry Retail - By catering to the changing preferences and values of customers, jewelry retailers can tap into a wider market and improve customer loyalty, driving opportunities for cross-selling and upselling strategies.
2. Wedding Planning - Wedding planners and event organizers can benefit from offering more inclusive and customizable services that cater to a wider range of preferences and identities, leading to opportunities for collaboration with diverse vendors and suppliers.
3. Sustainable Fashion - As consumers become more conscious of the environmental and social impact of their purchases, sustainable fashion brands can differentiate themselves by offering eco-friendly and ethically sourced jewelry, leading to opportunities for partnerships with like-minded organizations and initiatives.
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