The Ten/Ten Program Highlights 10 Ethical & Sustainable Designs
Laura McQuarrie — December 4, 2020 — Art & Design
References: BlueNile & prnewswire
As part of the Ten/Ten program, an exclusive number of reimagined engagement rings will be released as an accessibly priced, limited-edition collection sold exclusively on Blue Nile. For a new generation, 10 designers were tasked with creating a new vision for a symbol of love and commitment that features diamonds that are ethically and sustainably sourced in Botswana. Ten/Ten is named to represent the fact that each designer has created one ring design for the project and each style will be made only in an edition of ten.
The program not only supports the next generation of couples but also Botswana's diamond industry and independent designers. Aurora Lopez Mejia, Bea Bongiasca and Harwell Godfrey are a few of the designers who are lending their unique perspectives to the program.
Image Credit: De?Beers Group
The program not only supports the next generation of couples but also Botswana's diamond industry and independent designers. Aurora Lopez Mejia, Bea Bongiasca and Harwell Godfrey are a few of the designers who are lending their unique perspectives to the program.
Image Credit: De?Beers Group
Trend Themes
1. Ethical & Sustainable Jewelry - The Ten/Ten engagement ring collection promotes diamonds that are ethically and sustainably sourced, creating opportunities for disruptive innovation in the jewelry industry towards more sustainable practices.
2. Limited-edition Collections - The Ten/Ten program's release of 10 limited-edition engagement ring designs creates opportunities for disruptive innovation in the jewelry industry by promoting exclusivity and scarcity.
3. Next-generation Engagement Rings - With the Ten/Ten program's focus on reimagining the traditional engagement ring, there is potential for disruptive innovation in the jewelry industry to create more contemporary and distinct designs for the next generation of couples.
Industry Implications
1. Jewelry - The Ten/Ten program promotes ethical and sustainable diamond sourcing, providing opportunities for disruptive innovation in the jewelry industry's supply chain and production processes.
2. Fashion - With the Ten/Ten program's focus on independent designers, there is potential for disruptive innovation in the fashion industry by promoting collaborations with emerging designers in ethical and sustainable fashion.
3. Retail - The exclusive release of the Ten/Ten engagement ring collection on Blue Nile creates opportunities for disruptive innovation in the retail industry, particularly in e-commerce and exclusive product offerings.
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