'With Clarity' is Disrupting the Jewelry Industry with 3D Printing
Laura McQuarrie — July 3, 2019 — Business
References: withclarity & prnewswire
A new wave of jewelry brands are completely reimagining the engagement ring-buying process by going online as an alternative to traditional setups with uncomfortable environments, guards and closed jewelry cases—With Clarity is disrupting an aging industry with a ring try-on experience that speaks to Millennial and Gen Z consumers.
With Clarity offers a first-of-its-kind 3D printed, try-before-you-buy model that gives consumers the freedom and flexibility to customize their dream ring and actually hold it in their hands from the comfort of home before committing to a choice. Although discreet, the service helps shoppers make confident choices and even invites partners to preview the ring together.
The 3D-printed replica rings that are delivered to consumers are said to "look and feel just like the real thing," right down to the 1.00 carat simulants that sparkle just like real diamonds.
With Clarity offers a first-of-its-kind 3D printed, try-before-you-buy model that gives consumers the freedom and flexibility to customize their dream ring and actually hold it in their hands from the comfort of home before committing to a choice. Although discreet, the service helps shoppers make confident choices and even invites partners to preview the ring together.
The 3D-printed replica rings that are delivered to consumers are said to "look and feel just like the real thing," right down to the 1.00 carat simulants that sparkle just like real diamonds.
Trend Themes
1. Online Ring Try-ons - The trend of offering 3D-printed, try-before-you-buy engagement ring models that can be customized will disrupt the traditional buying process for engagement rings and attract young consumers.
2. At-home Shopping Experience - The shift towards an at-home shopping experience that lets customers preview and try on engagement rings in the comfort of their own homes will challenge traditional jewelry stores.
3. Customization for Millennial and Gen Z Consumers - The trend of offering personalized and customizable engagement rings to Millennials and Gen Z consumers will disrupt the traditional, one-size-fits-all process.
Industry Implications
1. Jewelry - The jewelry industry must adapt to new, personalized shopping experiences to attract younger consumers who are looking for a more comfortable and convenient way to shop.
2. E-commerce - The rise of online engagement ring shopping experiences presents a lucrative opportunity for e-commerce to offer try-before-you-buy services.
3. 3D Printing - The use of 3D printing technology to create replica engagement ring models is a disruptive innovation that presents new opportunities for the 3D printing industry.
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