'I Do to the Wedding Venue' Primes Couples to Pick a Perfect Location
Laura McQuarrie — July 17, 2019 — Lifestyle
References: theknot & businesswire
Wedding planning and registry resource The Knot is helping to familiarize couples with the offerings on The Knot app and get them thinking about the basics of picking the perfect wedding venue with a new special TV show called I Do to the Venue. Premiering on FYI Network on July 18th, the show follows newly engaged couples as they scout various places to hold their ceremony and reception.
The first episode tells the story of Maria and Trey, who look at three venues across two states, and hope to find an option that will suit her dream of something elegant, traditional and his desire for a wedding that's urban-chic.
The format of the show may remind of others like TLC's Say Yes to the Dress or HGTV's House Hunters and help couples get a better sense of what questions to ask on their wedding venue site tours.
The first episode tells the story of Maria and Trey, who look at three venues across two states, and hope to find an option that will suit her dream of something elegant, traditional and his desire for a wedding that's urban-chic.
The format of the show may remind of others like TLC's Say Yes to the Dress or HGTV's House Hunters and help couples get a better sense of what questions to ask on their wedding venue site tours.
Trend Themes
1. Wedding Venue Shopping - Disruptive innovation opportunity: Develop a virtual reality platform that allows couples to tour wedding venues from the comfort of their own home.
2. TV Shows for Wedding Planning - Disruptive innovation opportunity: Create an interactive and personalized TV show that helps couples plan all aspects of their wedding, including venue selection.
3. Wedding Industry Technology - Disruptive innovation opportunity: Develop an artificial intelligence-powered wedding venue recommendation system that uses couples' preferences and budget to suggest the perfect venues.
Industry Implications
1. Wedding Planning - Disruptive innovation opportunity: Introduce a digital platform that offers a comprehensive database of wedding venues with detailed information and real-time availability.
2. Virtual Reality - Disruptive innovation opportunity: Collaborate with wedding planning platforms to create virtual reality experiences that showcase different wedding venues and decor options.
3. Artificial Intelligence - Disruptive innovation opportunity: Develop an AI-powered chatbot that assists couples in selecting their wedding venue by providing personalized recommendations, answering questions, and assisting with bookings.
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