Vitamins are infused into unlikely products to enhance their benefits
Trend - The infusion of various vitamins into products that aren't typically associated with them is on the rise, as people seek out multiple benefits in the items they choose to purchase. Everything from shower installments to instant noodles are now being made with the inclusion of different vitamins.
Insight - With the excess of experimental and "wellness" based items on the market, consumers are more likely to expect that brands go above and beyond when motivating them to buy a product. Most consumers seek out products that have multiple benefits or functions in one, as they help streamline routines or, enhance them.
Insight - With the excess of experimental and "wellness" based items on the market, consumers are more likely to expect that brands go above and beyond when motivating them to buy a product. Most consumers seek out products that have multiple benefits or functions in one, as they help streamline routines or, enhance them.
Workshop Question - How could your brand enhance its product/service with an additional benefit?
Trend Themes
1. Vitamin Infusion - Infusing vitamins in different products to enhance their benefits and appeal to health-conscious and multi-functional seeking consumers.
2. Plant-based Nutrition - Creating plant-based nutritionally complete products that provide convenient yet healthy options and cater to consumers seeking convenient yet nutritious meal options.
3. Functional Beauty - Adding functional ingredients like vitamins and skincare formulations to beauty products to cater to consumers seeking multi-purpose and nourishing beauty items.
Industry Implications
1. Food and Beverage - Opportunity to infuse vitamins in unique products and create nutritionally complete plant-based products as health-conscious consumers seek out innovative yet healthy options.
2. Beauty and Cosmetics - Opportunity to integrate functional ingredients and skincare benefits in beauty products to cater to time-sensitive and multi-functional seeking consumers.
3. Travel and Wellness - Opportunity to create on-the-go wellness products, such as vitamin-enriched shower systems and portable nutritionally complete meals, that cater to avid travelers and health-conscious consumers alike.
4 Featured, 36 Examples:
56,918 Total Clicks
Date Range:
Jun 20 — Sep 20
Trending:
Average
Consumer Insight Topics:
