Designers are curating stylish face shields for non-medical use by consumers
Trend - As face coverings have become an important piece of personal safety equipment outside of the medical context, brands and designers are now launching face shields that are practical and aesthetic-driven. These designs are envisioned to be worn during and, potentially, after the COVID-19 pandemic.
Insight - The circumstances of "the new normal" have caused consumers to reconsider what is essential and what is not, leading many to the conclusion that personal protective equipment is necessary for overcoming COVID-19. Millennials and Gen Z prioritize personal aesthetics—which is strongly influenced by their presence on social media platforms—hence, they look to be mindful without compromising style for function.
Insight - The circumstances of "the new normal" have caused consumers to reconsider what is essential and what is not, leading many to the conclusion that personal protective equipment is necessary for overcoming COVID-19. Millennials and Gen Z prioritize personal aesthetics—which is strongly influenced by their presence on social media platforms—hence, they look to be mindful without compromising style for function.
Workshop Question - How might your brand satisfy aesthetic needs during times of distress?
Trend Themes
1. Stylish PPE - Designers are curating practical and aesthetic-driven face shields and masks for non-medical use by consumers, due to the 'new normal' circumstances caused by COVID-19.
2. Low-tech PPE Solutions - Amid PPE shortages, researchers have developed innovative, low-cost PPE solutions such as foldable protective masks that can be created with only a clear sheet of plastic and an elastic.
3. Inflatable and Solar-powered PPE - Designers are envisioning PPE with unique features such as inflatable and egg-shaped plastic bubbles that serve as a barrier against contagious viruses and air pollution, powered by solar panels and battery.
Industry Implications
1. Fashion Industry - The emergence of stylish PPE can create disruptive innovation opportunities for the fashion industry to cater to consumers' new preferences and priorities for functional yet fashionable attire.
2. Medical Industry - Low-tech PPE solutions can offer disruptive innovation opportunities for the medical industry to produce more simple and cost-effective PPE during shortages.
3. Renewable Energy Industry - Inflatable and solar-powered PPE can create disruptive innovation opportunities for the renewable energy industry to apply their technology and tackle new challenges during a pandemic.
5 Featured, 32 Examples:
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Date Range:
Apr 20 — May 20
Trending:
V. Hot
Consumer Insight Topics:
