Carvel's New Hocus Pocus Shake Pay Homage to the Sanderson Sisters
Katherine Pendrill — September 29, 2020 — Marketing
References: qsrmagazine
Spooky season has officially arrived and Carvel is celebrating with a scary-good new 'Hocus Pocus Shake.'
This Halloween season, Carvel teamed up with Freeform to celebrate the network’s annual '31 Nights of Halloween' movie lineup. One of the movies included is Disney’s 'Hocus Pocus,' which serves as the inspiration for Carvel's latest creation. The new Hocus Pocus Shake starts with Carvel's signature vanilla soft serve blended with OREO Cookie pieces, and then topped with whipped cream and Halloween sprinkles. Naturally, the shake is also served in an exclusive 31 Nights of Halloween X Hocus Pocus limited edition cup. As Carvel's Chief Marketing Officer Nicolle DuBose explains, "Carvel fans look forward to our holiday specialty shakes and we are thrilled to bring even more Halloween excitement to our shops this year with our Freeform collaboration."
Image Credit: Carvel
This Halloween season, Carvel teamed up with Freeform to celebrate the network’s annual '31 Nights of Halloween' movie lineup. One of the movies included is Disney’s 'Hocus Pocus,' which serves as the inspiration for Carvel's latest creation. The new Hocus Pocus Shake starts with Carvel's signature vanilla soft serve blended with OREO Cookie pieces, and then topped with whipped cream and Halloween sprinkles. Naturally, the shake is also served in an exclusive 31 Nights of Halloween X Hocus Pocus limited edition cup. As Carvel's Chief Marketing Officer Nicolle DuBose explains, "Carvel fans look forward to our holiday specialty shakes and we are thrilled to bring even more Halloween excitement to our shops this year with our Freeform collaboration."
Image Credit: Carvel
Trend Themes
1. Halloween-themed Specialty Food and Beverages - Opportunity to create unique and festive food and drink offerings during the Halloween season.
2. Collaborations with Entertainment Companies - Opportunity to partner with media companies for co-branded promotions and products.
3. Exclusive Limited Edition Merchandise - Opportunity to create unique and collectible merchandise that drives customer loyalty and excitement.
Industry Implications
1. Fast Food - Fast food chains can capitalize on seasonal offerings to attract new customers and increase sales.
2. Beverage - Beverage companies can create limited edition drinks that appeal to holiday consumers.
3. Entertainment - Entertainment companies can partner with food and beverage brands to extend their brand reach and create unique marketing opportunities.
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