The 'Mission Chinese' Restaurant Offers Chinese Cereal Breakfasts
Rahul Kalvapalle — February 2, 2016 — Lifestyle
References: newsroom.kelloggcompany & mashable
Mission Chinese, a restaurant with branches in New York and San Francisco, has long gained acclaim for its Chinese fusion dishes. However, few dishes have been as audacious as some of the items in the new breakfast menu, which are infused with various Kellogg's breakfast items.
Created by award-winning chef Danny Bowien, this limited-edition breakfast menu includes items that pair Kellogg's cereal with Chinese menu items. Some of these peculiar breakfast offerings include Kellogg's Corn Pops and Thrice Cooked Bacon, Kellogg's Frosted Mini-Wheets and Beef Jerky Fried Rice and Kellogg's Raisin Bran with Mapo Tofu.
Ultimately, this unusual Mission Chinese breakfast menu invites diners to think differently about breakfast by enjoying menu items that blend Americanized Chinese cuisine with a classic American line of breakfast cereals.
Created by award-winning chef Danny Bowien, this limited-edition breakfast menu includes items that pair Kellogg's cereal with Chinese menu items. Some of these peculiar breakfast offerings include Kellogg's Corn Pops and Thrice Cooked Bacon, Kellogg's Frosted Mini-Wheets and Beef Jerky Fried Rice and Kellogg's Raisin Bran with Mapo Tofu.
Ultimately, this unusual Mission Chinese breakfast menu invites diners to think differently about breakfast by enjoying menu items that blend Americanized Chinese cuisine with a classic American line of breakfast cereals.
Trend Themes
1. Chinese-american Fusion - Opportunity for restaurants to create unique menu items that combine Chinese and American cuisine, creating a new dining experience.
2. Breakfast Innovation - Chance for food establishments to reinvent breakfast by incorporating unconventional ingredients and flavors, appealing to adventurous palates.
3. Collaboration with Established Brands - Possibility for food establishments to partner with well-known brands like Kellogg's to create limited-edition menu items, attracting customers through brand association.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and food companies to explore innovative flavor combinations and create unique breakfast offerings.
2. Restaurant - Chance for restaurants to differentiate themselves by offering fusion breakfast menus that blend different culinary traditions.
3. Branding and Marketing - Potential for brands to collaborate with restaurants and create marketing campaigns centered around unique menu items, leveraging brand recognition to attract customers.
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