The traditional cable TV model is revamped to compete with streaming services
Trend - Cable TV services have seen stiff competition in the past few years due to the popularity of their more affordable and convenient streaming counterparts, and brands within this space are aiming to re-shift consumer focus. These services aim to compete by offering less expensive and more curated offerings, adapting to the exact needs that shifted attention away from traditional cable.
Insight - In a world where streamed entertainment is now the norm for its convenience and cost benefits, consumers require enhanced incentives in order to revert back to more traditional modes of entertainment. For the average consumer, price accessibility is crucial in most purchase decisions they make—and they’re drawn to brands that consider this in the packaging of their products and services.
Insight - In a world where streamed entertainment is now the norm for its convenience and cost benefits, consumers require enhanced incentives in order to revert back to more traditional modes of entertainment. For the average consumer, price accessibility is crucial in most purchase decisions they make—and they’re drawn to brands that consider this in the packaging of their products and services.
Workshop Question - How could your brand take inspiration from its competitors?
Trend Themes
1. Curated Cable Services - Cable TV services are being revamped by offering less expensive and more curated offerings to lure back consumers.
2. Consolidated Video Subscriptions - TV services are using a unified interface for every kind of content to make it easy for cord-cutters to move between cable, Internet, on-demand and streaming platforms.
3. Mobile Cable Services - Low-cost mobile cable services are being developed with modern needs in mind to lure back consumers.
Industry Implications
1. Telecommunications - Cable TV and streaming services represent an opportunity for telecommunication industry players to develop new business models that can help them compete in this market.
2. Entertainment - The entertainment industry has been disrupted by the rise of low-cost cable and streaming services, creating new opportunities and challenges for content providers.
3. Technology - The development of new and more sophisticated video streaming technology has allowed cable and streaming services to compete in new ways in the entertainment market.
