The Spotify 'Your Daily Drive' Feature Provides News Updates
Michael Hemsworth — June 15, 2019 — Tech
References: newsroom.spotify & uncrate
Streaming has diminished the experience of listening to content live, which is something that the Spotify 'Your Daily Drive' feature aims to help bring back by interspersing favorite audio with news updates.
Listeners can enjoy their choice of music that will be paired with news snippets from reputable sources like NPR, The Wall Street Journal and Public Radio International. This will enable listeners to enjoy the convenience and customized experience of music streaming with a touch of radio-inspired content in the mix.
The Spotify 'Your Daily Drive' feature is sure to be a hit amongst commuters who are looking to maintain connected to the latest news updates without needing to do any reading. The feature also helps to keep listeners in the app instead of having them switch to the radio for intermittent updates.
Listeners can enjoy their choice of music that will be paired with news snippets from reputable sources like NPR, The Wall Street Journal and Public Radio International. This will enable listeners to enjoy the convenience and customized experience of music streaming with a touch of radio-inspired content in the mix.
The Spotify 'Your Daily Drive' feature is sure to be a hit amongst commuters who are looking to maintain connected to the latest news updates without needing to do any reading. The feature also helps to keep listeners in the app instead of having them switch to the radio for intermittent updates.
Trend Themes
1. Radio-inspired Streaming - The incorporation of news updates in streaming platforms creates opportunities for personalized and convenient listening experiences.
2. Interspersing Audio Content with News - Incorporating short news updates in-between audio content enables listeners to stay informed and entertained without having to switch to separate platforms.
3. Personalized News Content - Providing listeners with news updates from reputable sources that are tailored to their interests can enhance user engagement and satisfaction.
Industry Implications
1. Music Streaming - Music streaming platforms can adopt the incorporation of news updates to attract and retain listeners who value personalized and convenient experiences.
2. News Media - News media outlets can expand to partnerships with streaming platforms to deliver short, tailored news updates that cater to the preferences of younger and tech-savvy audiences.
3. Advertising - The incorporation of short ad spots in-between personalized news updates can create a unique advertising opportunity for brands that target audiences on streaming platforms with a mix of music and news content.
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