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Shea Infusion

Shea butter is infused into a variety of skin care formats

Trend - Shea butter in its pure form and in haircare is relatively common, and the growing popularity of the ingredient has led to its infusion into a variety of distinct cosmetic formats. These items create automatic associations with hydration due to their shea butter content.

Insight - A combination of over-saturation of products in the beauty industry and the accessibility to information has made consumers more diligent and well-informed than ever. This desire to understand what's in the products they're using is a result of consumers' increasing interest in wellness.
Workshop Question - How could your brand take inspiration from emerging trends within its area of expertise?
Trend Themes
1. Ingredient Transparency - Consumers desire transparency and a clearer understanding of what is in the products they use, leading to a trend of ingredient transparency in the beauty industry.
2. Clean Beauty - The trend of clean beauty encourages the development of products that are free of chemicals and harmful substances, which can improve consumer health and meet rising demand.
3. Sustainability - The trend of sustainability drives innovation in packaging and ingredient sourcing, creating opportunities for brands to reduce their impact on the environment.
Industry Implications
1. Beauty - The beauty industry is affected by various trends that create opportunities for innovation in product development, ingredient sourcing, and packaging.
2. Wellness - The wellness industry is driven by the same consumer demand for clean ingredients and sustainability, creating opportunities for companies that manufacture natural products and sources ingredients ethically.
3. Personal Care - The personal care industry is also influenced by trends in ingredient transparency and sustainability, leading to the creation of products that are safer and more environmentally friendly.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
65,262 Total Clicks
Date Range:
May 19 — Jul 19
Trending:
Untested
Consumer Insight Topics:

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