These Holiday Cat Scratchers from Target are Festively Designed
Michael Hemsworth — December 12, 2018 — Lifestyle
These holiday cat scratchers have been available for purchase from US retailer Target to offer feline owners with a festive way to get their furry friend involved in the festivities. Perfectly sized for one or more cats to use, the houses come in two style options including the Hot Cocoa Double Decker Scratcher and the Santa's Cat Scratcher, which are both festively adorned finished with bright holiday colors. Each of the scratchers offer tactile surfaces for felines to scratch, while also offering additional components for them to discover as they play or rest during holiday festivities.
The Target holiday cat scratchers boast a low-cost and address the rising preference amongst consumers for more specialized pet products to allow for seasonal changes.
Image Credit: Target
The Target holiday cat scratchers boast a low-cost and address the rising preference amongst consumers for more specialized pet products to allow for seasonal changes.
Image Credit: Target
Trend Themes
1. Specialized Pet Products - The rising preference amongst consumers for more specialized pet products to allow for seasonal changes presents an opportunity for disruptive innovation.
2. Festive Cat Scratchers - The introduction of festive cat scratchers by Target taps into the growing trend of incorporating pets into holiday festivities and presents an opportunity to create more holiday-themed pet products.
3. Affordable Alternatives - The low-cost nature of the Target holiday cat scratchers addresses the demand for affordable pet products, opening up opportunities to disrupt the pet industry with budget-friendly options.
Industry Implications
1. Pet Retail - The pet retail industry can leverage the rising demand for specialized pet products by offering a wider range of seasonal options to cater to pet owners' preferences.
2. Home Decor - The introduction of festive cat scratchers highlights the potential for collaboration between the pet industry and home decor industry to create holiday-themed pet products that seamlessly integrate with home aesthetics.
3. E-commerce - The availability of low-cost, specialized pet products like the Target holiday cat scratchers presents an opportunity for e-commerce platforms to disrupt the pet retail space by offering a convenient and affordable online shopping experience.
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