Apps are aiding in the process of birth control or birth planning
Implications - Though fertility wearables and apps that aid in the process of getting pregnant have been common for some time, less common but slowly being established as legitimate are apps that function as birth control by tracking ovulation in a highly precise manner. These apps offer a distinct dichotomy in that they meet the statistical standards of science-backed medicine, while simultaneously offering an alternative route to contraception for consumers seeking entirely natural options.
Workshop Question - How can your brand cater to consumers seeking alternate options for the products/services it specializes in?
Trend Themes
1. Precise Ovulation Tracking - Apps that offer highly precise ovulation tracking for birth control or birth planning purposes.
2. AI-infused Menstrual Trackers - Period tracking apps that use artificial intelligence and predictive analytics to increase accuracy and personalized results.
3. Accessible Birth Control Apps - Apps that offer prescription and delivery of birth control methods in a discreet and convenient manner.
Industry Implications
1. Women's Health - Development of innovative health products targeted at women, including wearables, fertility apps, and at-home testing kits.
2. Healthtech - Digital health technology, including artificial intelligence-powered tracking apps and at-home testing kits that are disrupting traditional healthcare practices.
3. Telemedicine - The use of technology to enable remote patient care and access to medical professionals, including prescription and delivery services through birth control apps.
