Skincare brands incorporate the benefits of birch sap
Implications - Brands specializing in skincare are increasingly using birch sap in their products, an ingredient that first became popular in Korea's famous cosmetic industry. Combining the allure and effectiveness of East Asian skincare innovations with the popularity of natural products, this ingredient serves consumers who are well-versed on the ins and outs of this industry.
Workshop Question - Which geographic locations or adjacent companies are rapidly developing in your brand's area of expertise? How can your business take inspiration from such brands?
Trend Themes
1. Natural Ingredients - More and more skincare brands are beginning to use natural ingredients such as birch sap in their products.
2. Hydrating Skincare - Birch sap is being used as a key ingredient in a variety of new skincare lines that prioritize hydration.
3. Plant-powered Formulas - Consumers are increasingly interested in natural skincare solutions such as products made with plant-powered formulas.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry is seeing a trend towards using natural and plant-based ingredients in their products to cater to consumers seeking more sustainable and ethical alternatives.
2. Wellness - Wellness is an industry that benefits from the use of natural ingredients such as birch sap, which boasts numerous health benefits.
3. Eco-friendly Products - The use of natural, sustainable ingredients in products like skincare allows businesses and consumers to prioritize eco-friendliness, a very important aspect of many industries today.
