Holiday gift for pets come in the form of themed edible items
Implications - As North American consumers seek out ways to treat their pets like human members of the family, pet brands are offering festive edible items to be gifted to consumers' beloved cats and dogs. Just as people can enjoy foods like wine and cookies over the holidays, their pets now have the same luxury. This shift comes as consumers seek to better balance their pets' treatment with the time they spend away from them, as they juggle increasingly busy personal and professional lives.
Workshop Question - How can your brand better accommodate the lifestyles of busy consumers?
Trend Themes
1. Pet Humanization - Pet brands are offering festive edible items to be gifted to consumers' beloved cats and dogs, in tune with an overall trend towards pet humanization.
2. DIY Pet Treats - Pet owners are opting for DIY solutions to dote on their pets, with companies providing cookie-decorating kits both for humans and pets alike.
3. Pet Beverages - Pet owners are seeking more ways to pamper their furry friends for special occasions, with 'pet wines' and 'pet beers' containing natural ingredients gaining popularity.
Industry Implications
1. Pet Food and Snacks - Opportunities for innovation in pet food and snacks that cater to pet humanization.
2. DIY Food Kits - Opportunities for expansion in the DIY food kit industry for both humans and pets.
3. Non-alcoholic Beverages - Opportunities to create non-alcoholic drinks that cater to pet owners' desire to include their furry friends in special occasions.
