Kids gain autonomy with responsive technology that encourages self-education
Trend - As kids become increasingly accustomed to technology, parents are turning to products that feature heightened interactivity and responsive qualities to add an element of education to their early upbringing. More than just a source of entertainment, these toys offer smart, responsive technology to provide education in a more engaging, autonomous manner. Offering ways to learn through methods of playful engagement, these examples not only showcase the use of smart technology among kids, but also the move toward more autonomy and self-education.
Insight - Parents of young children today are typically Millennials who are accustomed to more digitally connected lifestyles. Furthermore, these young parents want their children to be as well equipped for future technologies as possible. Thus a shift can be observed, wherein screentime is no longer perceived as a hindrance to the growth of children but as necessary to their development. Ultimately, technology is accepted as the main form of communication for young parents and their children today.
Insight - Parents of young children today are typically Millennials who are accustomed to more digitally connected lifestyles. Furthermore, these young parents want their children to be as well equipped for future technologies as possible. Thus a shift can be observed, wherein screentime is no longer perceived as a hindrance to the growth of children but as necessary to their development. Ultimately, technology is accepted as the main form of communication for young parents and their children today.
Workshop Question - How could you adapt your product or service to offer your consumers more autonomy and independence?
Trend Themes
1. Autonomous Education - Parents are turning to smart and interactive toys and products to encourage self-education and technology use among young children.
2. STEM Education - Young children have a growing interest in STEM education, which is being encouraged through interactive and playful robotics and educational storybooks.
3. Intelligent Voice-control - Toys and educational tools are incorporating intelligent voice-control technology to offer a more interactive and responsive experience for children.
Industry Implications
1. Education Technology - Companies can develop and market innovative and interactive technologies aimed at encouraging self-education and STEM learning among young children.
2. Toy Manufacturing - Manufacturers can create smart and interactive toys that enhance learning and development, while catering to the growing interest among parents for educational playtime.
3. Iot - IoT companies that prioritize child safety and privacy can create intelligent and voice-controlled toys that offer interactive play while protecting young children from harm.
6 Featured, 54 Examples:
132,614 Total Clicks
Date Range:
Jan 17 — Feb 18
Trending:
Warm
Consumer Insight Topics:
