These New Air Jordan 12s Feature a Bold 'Deep Royal' Colorway
Riley von Niessen — October 19, 2016 — Fashion
References: sneakernews & hypebeast
Given the previous popularity of the model, it's likely that the new Air Jordan 12s will sell to the many consumers who have an appreciation for the sleek construction, comfort and style that it continues to exude.
The latest colorway, which is dubbed 'Deep Royal,' is an electric blue that's carried throughout the sneaker's entirety -- from the inner lining, tongue and laces, down to the upper and sole.
The only time that the monochrome look is broken is with a few accents of white that mark the branding -- with the Jumpman logo appearing near the top of the tongue, as well as on the back of the heel. As with other variations of the model, the number 23 is made clear, making known the new Air Jordan 12s' point of origin.
The latest colorway, which is dubbed 'Deep Royal,' is an electric blue that's carried throughout the sneaker's entirety -- from the inner lining, tongue and laces, down to the upper and sole.
The only time that the monochrome look is broken is with a few accents of white that mark the branding -- with the Jumpman logo appearing near the top of the tongue, as well as on the back of the heel. As with other variations of the model, the number 23 is made clear, making known the new Air Jordan 12s' point of origin.
Trend Themes
1. Electric Blue Footwear - The increasing popularity of electric blue in footwear creates a disruptive innovation opportunity for companies to explore more bold and colorful options.
2. Monochrome Style - The trend towards monochrome color schemes in shoes and clothing presents an opportunity for companies to experiment more with minimalistic designs.
3. Branded Accents - Consumers continue to show a desire for branded footwear, creating an opportunity for companies to incorporate unique and eye-catching branding accents into their designs.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can capitalize on the trend towards bolder colors and monochrome designs to cater to consumers looking for unique and stylish shoes.
2. Fashion - The fashion industry can incorporate electric blue into their clothing designs as a way to add a pop of bold color.
3. Marketing - Branding accents and logos on shoes can be a powerful marketing tool for companies to increase brand recognition and loyalty among consumers.
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