The Latest OVO x Air Jordan Collaboration Celebrates Drake's Views Album
Meghan Young — May 10, 2016 — Fashion
The latest iteration of the OVO x Air Jordan partnership is pretty dope. Simple in all white with a transparent sole that reveals Drake's album name, Views, it's one that people will gladly wear all summer long. It's also a great way to celebrate the fact that the Canadian rapper is currently enjoying his first #1 track as a solo artist.
Teasing the OVO x Air Jordan 6 lows on his Instagram account, Drake dubbed them the "Hot 100s." Other than its look and this seal of approval, no other information has been leaked. Yet it's enough to appreciate the direction both brands are taking with this consistent collaboration. Perhaps the added secrecy will simply mimic the anticipation leading up to the album release.
Teasing the OVO x Air Jordan 6 lows on his Instagram account, Drake dubbed them the "Hot 100s." Other than its look and this seal of approval, no other information has been leaked. Yet it's enough to appreciate the direction both brands are taking with this consistent collaboration. Perhaps the added secrecy will simply mimic the anticipation leading up to the album release.
Trend Themes
1. Rapper Sneaker Collaboration - The successful collaboration between OVO and Air Jordan demonstrates an opportunity for other rappers and sneaker brands to collaborate for successful sneaker lines.
2. Translucent Sole Sneakers - The translucent sole design showcased in the OVO x Air Jordan collaboration presents an opportunity for sneaker brands to experiment with unique, see-through sole designs.
3. Celebrity Endorsement Sneakers - Drake's endorsement of the OVO x Air Jordan sneakers demonstrates an opportunity for sneaker brands to partner with high-profile celebrities for successful sneaker lines.
Industry Implications
1. Fashion Industry - The OVO x Air Jordan collaboration highlights an opportunity for fashion brands to partner with artists to create successful, trendy clothing and accessory lines.
2. Sneaker Industry - The OVO x Air Jordan collaboration exemplifies an opportunity for sneaker brands to collaborate and release limited edition, high-demand sneakers.
3. Music Industry - The collaboration between OVO and Air Jordan presents an opportunity for other musicians to partner with fashion brands for successful clothing and accessory lines that appeal to fans.
3
Score
Popularity
Activity
Freshness
