Airbnb, IOC & IPC are Hosting a Virtual Olympics-Inspired Event
Laura McQuarrie — July 20, 2020 — Lifestyle
References: campaignlive
Even though the 2020 Tokyo Olympics have been postponed until next year, sports lovers can look forward to a new five-day virtual Olympics festival from Airbnb that captures the spirit of the Olympic and Paralympic Games. Airbnb is hosting the digital experience with the International Olympic Committee and the International Paralympic Committee and offering athletes-led activities and events.
The virtual event kicks off on July 24th—the date when Tokyo 2020 was supposed to begin—and it will provide insight into what it's like being an athlete in lockdown. Those who tune in can expect to see Japan’s tennis champion Naomi Osaka sharing her training regime during COVID-19 and paralympian Stephen Miller discussing the power of positive thinking. With the summer festival, all proceeds will be going towards the athletes involved in the events.
Image Credit: Airbnb
The virtual event kicks off on July 24th—the date when Tokyo 2020 was supposed to begin—and it will provide insight into what it's like being an athlete in lockdown. Those who tune in can expect to see Japan’s tennis champion Naomi Osaka sharing her training regime during COVID-19 and paralympian Stephen Miller discussing the power of positive thinking. With the summer festival, all proceeds will be going towards the athletes involved in the events.
Image Credit: Airbnb
Trend Themes
1. Virtual Olympics Festival - Creating virtual experiences that capture the essence of the Olympic and Paralympic Games.
2. Athlete-led Activities and Events - Empowering athletes to share their training regimes and inspirational stories during lockdown.
3. Fundraising for Athletes - Utilizing virtual events as a platform to generate funds for athletes involved.
Industry Implications
1. Hospitality - Exploring opportunities to host virtual events and experiences in the hospitality industry.
2. Sports - Leveraging technology and virtual platforms to engage sports enthusiasts and athletes in new and innovative ways.
3. Non-profit/ Fundraising - Using virtual events as a means to raise funds for athletes and support their endeavors.
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