Stella Artois Launched a Summer Ad Campaign Featuring Celebrities
Daniel Johnson — July 13, 2020 — Marketing
References: anheuser-busch & marketingdive
Stella Artois recently launched a new summer ad campaign titled ‘You’re Never Too Far From the Life Artois.’ The summer ad campaign focuses on daydreaming and features a short YouTube video with Eva Longoria, Liev Schreiber as well as Blake Griffen. Stella Artois’ created the ad in collaboration with an agency named Pereira O’Dell, and it was directed by Paul Hunter.
Stella Artois also partnered with TripAdvisor in an effort to help people make the most of canceled vacations. People who have had a vacation canceled due to COVID-19 can share a story with the ‘Stella Staycation Swap.’ Those selected will be able to plan a dream staycation, instead of their original travel plans from before the pandemic.
Image Credit: Anheuser-Bush
Stella Artois also partnered with TripAdvisor in an effort to help people make the most of canceled vacations. People who have had a vacation canceled due to COVID-19 can share a story with the ‘Stella Staycation Swap.’ Those selected will be able to plan a dream staycation, instead of their original travel plans from before the pandemic.
Image Credit: Anheuser-Bush
Trend Themes
1. Celebrity Beer Ads - Opportunity for other beer brands to collaborate with celebrities for their summer ad campaigns.
2. Virtual Vacations - Opportunity for travel and tourism companies to create virtual experiences for people who have had to cancel their travel plans due to the pandemic.
3. Storytelling Marketing - Opportunity for brands to create emotional connections with their audience by encouraging them to share their personal stories related to the brand.
Industry Implications
1. Beer - Beer companies could try celebrity endorsements and innovation in packaging to differentiate their summer ad campaigns from competitors.
2. Travel & Tourism - Travel and tourism companies could create virtual experiences for people who have had to cancel their travel plans due to the pandemic and partnerships with beverage companies to provide staycation packages.
3. Advertising & Marketing - There is opportunity for agencies to create emotionally resonant storytelling campaigns to help brands connect with consumers.
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