BAN.DO's Travel Accessory Range Encourages At-Home Relaxation
Jana Pijak — April 25, 2020 — Fashion
References: bando
BAN.DO's latest travel accessory collection is staycation-themed and encourages at-home lounging and other relaxing activities. The perfect self care splurge for consumers during continued social distancing efforts, the collection's most notable products include fun eye masks, travel pillows, beauty pouches and more.
With messages like "take it easy," "mental vacation," "happy place," "breaks are important" and "lounge town," these accessories stay true to BAN.DO's bright and Instagram-friendly aesthetic. The lifestyle retailer got its start with custom stationary that was designed to inspire and has since evolved to offer clothing, jewelry, travel accessories, beauty products and more.
This staycation-themed collection of travel accessories makes relaxing at home a stylish affair and will appeal to Millennial consumers looking to unwind.
With messages like "take it easy," "mental vacation," "happy place," "breaks are important" and "lounge town," these accessories stay true to BAN.DO's bright and Instagram-friendly aesthetic. The lifestyle retailer got its start with custom stationary that was designed to inspire and has since evolved to offer clothing, jewelry, travel accessories, beauty products and more.
This staycation-themed collection of travel accessories makes relaxing at home a stylish affair and will appeal to Millennial consumers looking to unwind.
Trend Themes
1. Staycation-themed Travel Accessories - The rise of stay-at-home culture presents an opportunity for travel accessory companies to create staycation-themed products that encourage at-home relaxation.
2. Self-care Splurges - As consumers prioritize self-care during social distancing, there's a demand for stylish and comforting products that promote wellness and relaxation.
3. Instagram-friendly Aesthetics - Products with bright and trendy designs that are shareable on social media can appeal to millennial shoppers who value visual appeal and brand identity.
Industry Implications
1. Travel Accessories - Travel accessory companies can create products that cater to the elevated demand for stay-at-home relaxation while incorporating aspects of the travel experience.
2. Beauty and Wellness - The rise of self-care as a priority for consumers necessitates the creation of stylish and comforting beauty and wellness products to encourage relaxation and mental health support.
3. E-commerce and Social Media Marketing - Incorporation of Instagram-friendly aesthetics and effective social media marketing can help drive sales in the competitive e-commerce market for stay-at-home relaxation products.
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