Lovebug is a Dry Cat Food Made Exclusively from Insects
Laura McQuarrie — April 8, 2021 — Lifestyle
References: lovebugpetfood & thegrocer
Lovebug is a new dry cat food brand from Mars Petcare that's made from insects, specifically black soldier fly larvae insect meal. The cat food is also said to contain “essential nutrients such as amino acids” and a vegan coating. The brand sets itself apart as the first of its kind to be launched by a major supplier in the UK and it taps into a more sustainable source of protein. The insects used to create the product are fed surplus veggies and they have a significantly smaller environmental footprint as compared to sources of animal protein.
Over the last few years, consumers have been introduced to insect-based treats for human consumption, especially in the search for more sustainable sources of protein. Now, pets can enjoy meals that are more sustainable too.
Over the last few years, consumers have been introduced to insect-based treats for human consumption, especially in the search for more sustainable sources of protein. Now, pets can enjoy meals that are more sustainable too.
Trend Themes
1. Insect-based Pet Food - The trend of insect-based pet food is on the rise, introducing an opportunity for businesses to explore alternative and sustainable sources of protein for animal consumption.
2. Sustainable Pet Food - The growing demand for sustainable pet food indicates an opportunity for businesses to introduce environmentally friendly products within the category.
3. Innovation in Animal Nutrition - The use of insect protein in cat food highlights an opportunity for businesses to innovate and explore alternative sources of nutrition for pets.
Industry Implications
1. Pet Food Industry - The pet food industry can tap into the growing demand for sustainable pet food and introduce new products made from alternative sources of protein.
2. Insect Farming Industry - The rise of insect-based pet food offers an opportunity for the insect farming industry to expand further and provide a sustainable source of protein for both human and animal consumption.
3. Animal Nutrition Industry - The use of insects as a source of protein for cat food illustrates an opportunity for the animal nutrition industry to venture into alternative sources of nutrition for pets.
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