Movie theatre experiences adapt to unusual circumstances
Trend - Movie screenings and premieres are taking on new forms as brands continue to take precautions with how they sell and present to customers. These updated formats include everything from in-game screenings to pop-up theatres.
Insight - Now that they’re somewhat limited in their options, consumers have become accustomed to more creative adaptations of the recreational activities that were once so normal to them. People now expect that brands take into account their safety and security before they choose to engage with their products and services.
Insight - Now that they’re somewhat limited in their options, consumers have become accustomed to more creative adaptations of the recreational activities that were once so normal to them. People now expect that brands take into account their safety and security before they choose to engage with their products and services.
Workshop Question - How is your brand prioritizing safety for its more cautious or at-risk customers?
Trend Themes
1. Virtual Events - The pandemic has given birth to a rise in virtual events. The ability to virtually connect for entertainment and things other than work, has given way to many creative solutions for business owners.
2. Pop-up Sites - The mobility of pop-up sites in various unique physical locations is taking over as an innovative event solution, encouraging interaction from customers and converging events with different business industries.
3. In-game Screenings - The rise of gaming and in-game experiences have generated a new medium for storytelling. These screenings have allowed brands to meet new audiences, with an interactive experience for them to enjoy.
Industry Implications
1. Entertainment - Entertainment businesses that have been negatively impacted by the pandemic can capitalize on virtual and pop-up events to keep customers engaged.
2. Technology - Advancements in technology have allowed for unique event experiences that merge in-person and digital experiences in ways that were never possible before.
3. Marketing - Marketers can use these new, innovative solutions for events to create a hybrid technique that defines their brand as eclectic and allows them to connect with audiences in new ways.
4 Featured, 32 Examples:
62,685 Total Clicks
Date Range:
Jun 20 — Sep 20
Trending:
Warm
Consumer Insight Topics:
