Yolo County Debuts New Outreach Strategies for Post-Covid Travel
Grace Mahas — June 25, 2021 — Marketing
References: dailydemocrat
As travel gears up again in light of mass vaccinations, Yolo County debuted a new marketing strategy to allure new travels. “We created this series of messaging that said, ‘when you’re ready to travel, here’s why you should come to Yolo County,’” Visit Yolo Executive Director, Terry Selk said.
The new marketing scheme includes a storytelling series that highlights local businesses and entrepreneurs, showcasing the wonderful travel opportunities the region has to offer. In addition, the brand debuted a Woodland Dining Pass that helps travelers experience the local food scene.
“We’ve recruited restaurants in Woodland to participate in a savings pass that is free to download for the customers,” Selk said. “It basically gives people, locals and travelers, restaurant options to go try out Woodland’s culinary diversity and cuisine.”
Image Credit: Steve Beckley
The new marketing scheme includes a storytelling series that highlights local businesses and entrepreneurs, showcasing the wonderful travel opportunities the region has to offer. In addition, the brand debuted a Woodland Dining Pass that helps travelers experience the local food scene.
“We’ve recruited restaurants in Woodland to participate in a savings pass that is free to download for the customers,” Selk said. “It basically gives people, locals and travelers, restaurant options to go try out Woodland’s culinary diversity and cuisine.”
Image Credit: Steve Beckley
Trend Themes
1. Localizing Travel Experiences - There is potential for tourism companies to create more localized travel experiences that highlight unique businesses in the area.
2. Storytelling Marketing Tactics - Utilizing storytelling in marketing campaigns has the potential to entice travelers and highlight the unique experiences a region has to offer.
3. Savings Passes for Travelers - Creating savings passes that offer discounts or deals to travelers at local businesses can enhance the experience of visiting a new area for tourists.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can utilize these trends to create unique campaigns that entice travelers to come and explore a specific region.
2. Hospitality and Food Services - Restaurants and hospitality companies can partner with tourism boards to offer unique localized experiences that showcase the distinctive culinary experiences of an area.
3. Marketing and Advertising - Marketing and advertising professionals can utilize these trends to create more personalized and experiential campaigns for their clients in the travel and tourism industry.
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