Batiste Added Even More Benefits to Its Dry Shampoo Collection
Laura McQuarrie — February 1, 2019 — Fashion
References: batistehair & cosmeticsbusiness
Many consumers turn to dry shampoo as a way to freshen their locks in between washes and to add even more value to the product, Batiste recently enriched its dry shampoo collection with functional benefits. Just as there are shampoo products specifically for taming frizziness, nourishing damaged hair or amplifying one's hair with volume, these new dry shampoos offer the same benefits.
While the Dry Shampoo + Hydrate is enriched with moisturizing avocado, the Dry Shampoo + Volume product contains collagen. Some of the other functional ingredients that can be found in the range include coconut and keratin. With these new products, Batiste has reformulated its dry shampoo to be more lightweight and leave no white streaks behind on the hair.
While the Dry Shampoo + Hydrate is enriched with moisturizing avocado, the Dry Shampoo + Volume product contains collagen. Some of the other functional ingredients that can be found in the range include coconut and keratin. With these new products, Batiste has reformulated its dry shampoo to be more lightweight and leave no white streaks behind on the hair.
Trend Themes
1. Functional Dry Shampoos - Batiste enriches its dry shampoo collection with functional benefits.
2. Specific Benefits - Dry shampoos now offer benefits like hydration and volume.
3. Functional Ingredients - Dry shampoos contain ingredients such as avocado, collagen, coconut, and keratin.
Industry Implications
1. Haircare - Haircare industry can explore the potential of functional dry shampoos with added benefits.
2. Beauty - Beauty industry can incorporate functional dry shampoos to cater to consumer demand for multi-purpose haircare products.
3. Personal Care - Personal care industry can capitalize on the popularity of functional dry shampoos and offer innovative solutions for hair refreshment.
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