My. Hair Care's Solid Shampoo Bars Appeal to Eco Warriors
Laura McQuarrie — May 3, 2019 — Eco
References: my-haircare & cosmeticsbusiness
My. Hair Care launched a new range of hair care products, including solid shampoo bars, that are designed to be easy on the environment and appealing to consumers who are passionate about caring for the planet. The Hair Shampoo Bars are offered in varieties like Hydrate, Smooth, Volume and Pollution Patrol, and are beneficial for balancing the pH levels of hair and hydrating the scalp.
While the vegan-friendly hair care products are free from SLS and other undesirable ingredients, the packaging for the solid shampoo bars is biodegradable and free from palm oil.
As many consumers are interested in simple product swaps that they can make to reduce their impact on the planet, brands are offering subtly adjusted products and packaging designs that match the changing lifestyles and preferences of the mainstream.
While the vegan-friendly hair care products are free from SLS and other undesirable ingredients, the packaging for the solid shampoo bars is biodegradable and free from palm oil.
As many consumers are interested in simple product swaps that they can make to reduce their impact on the planet, brands are offering subtly adjusted products and packaging designs that match the changing lifestyles and preferences of the mainstream.
Trend Themes
1. Biodegradable Packaging - Using biodegradable packaging materials for products to appeal to eco-conscious consumers presents disruptive innovation opportunities.
2. Solid Shampoo Bars - The rising popularity of solid shampoo bars as an eco-friendly alternative in hair care creates opportunities for innovation in formulation and packaging.
3. Sustainable Product Swaps - Developing simple product swaps that align with environmental interests allows brands to capitalize on the growing demand for sustainable alternatives.
Industry Implications
1. Hair Care - The hair care industry can explore disruptive innovation opportunities by adopting biodegradable packaging and incorporating solid shampoo bars into their product offerings.
2. Packaging - Innovating biodegradable packaging materials opens up opportunities to meet the demand for environmentally friendly packaging across various industries.
3. Consumer Goods - Brands within the consumer goods industry can tap into the trend of sustainable product swaps to cater to environmentally conscious consumers.
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