Monsieur Notebooks is a Dashing Alternative to Moleskine
Meghan Young — September 28, 2013 — Art & Design
As soon as a person removes the plastic packaging covering one of the Monsieur Notebooks, the strong scent of leather greets their nose in only the most pleasant of ways. That is because, as the company is proud to note right in its branding, it is a real leather notebook. A premium alternative to current notebook royalty, Moleskine, Monsieur Notebooks combines the craftsmanship of India-produced leather journals with the modern sensibilities of its competitor's production.
Available in a slew of different cover colors and styles as well as three sizes and types of paper, Monsieur Notebooks are made in London, England. With distributors in Australia, Germany and Turkey, Monsieur Notebooks is currently making its way to America. To do so, they have launched a modest IndieGoGo campaign to help smooth the transition.
Available in a slew of different cover colors and styles as well as three sizes and types of paper, Monsieur Notebooks are made in London, England. With distributors in Australia, Germany and Turkey, Monsieur Notebooks is currently making its way to America. To do so, they have launched a modest IndieGoGo campaign to help smooth the transition.
Trend Themes
1. Real Leather Notebooks - Disruptive innovation opportunity: Expanding the market for high-quality leather notebooks as a premium alternative to traditional options.
2. Craftsmanship Revival - Disruptive innovation opportunity: Capitalizing on the growing demand for handmade, artisanal products that offer a sense of authenticity and uniqueness.
3. Direct-to-consumer Distribution - Disruptive innovation opportunity: Leveraging the power of e-commerce to bypass traditional distribution channels and reach customers directly, enabling greater control over pricing and customer experience.
Industry Implications
1. Stationery - Disruptive innovation opportunity: Incorporating premium materials and unique craftsmanship into the stationery industry to redefine the perception of traditional products.
2. Fashion Accessories - Disruptive innovation opportunity: Expanding into the fashion accessory market by leveraging the popularity of leather goods and the desire for stylish, functional notebooks.
3. E-commerce - Disruptive innovation opportunity: Offering direct-to-consumer distribution of premium leather notebooks through an online platform, capitalizing on the convenience and reach of e-commerce.
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