The Zero App Aims to Help People Fast to Enhance Their Productivity
Mishal Omar — April 12, 2017 — Tech
References: itunes.apple & businessinsider
An increasingly common workplace habit, particularly in Silicon Valley, is workers choosing to fast in order the enhance their productivity and cognitive functions. The Zero app is a fasting tracker that aims to help in this process.
The basic premise of choosing to fast for a significant amount of time during the week is that it "promotes longevity, increases focus and productivity, and leads to a healthier diet." It is referred to in Silicon Valley circles as a biohacking tool, one that is relatively simple to acquire with a little bit of self control. The Zero app allows users to pick a popular fasting program, or customize their own, and then ensures that they are able to stay on track and observe their fasting activity.
The Zero fasting tracker app aims to give consumers an accessible method of monitoring their health in a unusual way, one that could potentially result in more mindful health and workplace habits.
The basic premise of choosing to fast for a significant amount of time during the week is that it "promotes longevity, increases focus and productivity, and leads to a healthier diet." It is referred to in Silicon Valley circles as a biohacking tool, one that is relatively simple to acquire with a little bit of self control. The Zero app allows users to pick a popular fasting program, or customize their own, and then ensures that they are able to stay on track and observe their fasting activity.
The Zero fasting tracker app aims to give consumers an accessible method of monitoring their health in a unusual way, one that could potentially result in more mindful health and workplace habits.
Trend Themes
1. Fasting for Productivity - The trend of fasting for productivity is becoming increasingly popular in the workplace, creating new opportunities for fasting apps like Zero to help users track their progress and optimize their routine.
2. Biohacking Tools - Fasting apps like Zero are part of a growing trend in biohacking tools that aim to enhance physical and cognitive performance, presenting opportunities for the tech industry to develop more apps and tools for this emerging market.
3. Mindful Health Habits - Fasting for health is leading to a broader trend of mindfulness in health habits, creating opportunities for companies and industries to develop consumer products and services that enable users to track, monitor, and optimize their health routines.
Industry Implications
1. Healthtech - The growing trend of fasting for health and productivity creates opportunities for healthtech companies to develop new products like tracking apps, wearables, and nutritional supplements that support fasting regimens and help users maximize the benefits of fasting.
2. Wellness - The trend of mindfulness in health habits and fasting for productivity creates opportunities for the wellness industry to offer new products and services that support healthy lifestyles and promote mindfulness, such as meditation apps, yoga studios, and health retreats.
3. Workplace Productivity - The trend of fasting for productivity in the workplace creates opportunities for companies that offer workplace wellness programs, as well as productivity tools and software that help workers optimize their routines and manage distractions.
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