Apotheke's Supplement Design Imagines Solutions for Sleep & More
Laura McQuarrie — December 4, 2017 — Lifestyle
References: thedieline
Designer Urszula Krasny created a conceptual supplement design for the packaging of 'Apotheke,' a collection of pills that are meant to help the modern consumer with various ailments.
The 'Sleep Well,' 'Feel Good' and 'Keep Calm' products are intended to introduce consumers to simple solutions for a better quality rest, digestive system support or stress relief. Each product in the series is identified by a different geometric pattern, which is representative of the shape of the individual capsules, pills and tablets inside of the bottles; this distinctive graphic element is also repeated on the boxes in the form of a decorative die-cut detail.
As the designer describes, the simple, yet strong, black and white supplement packaging design for Apotheke was based on "a contemporary look with a bit of nostalgia."
The 'Sleep Well,' 'Feel Good' and 'Keep Calm' products are intended to introduce consumers to simple solutions for a better quality rest, digestive system support or stress relief. Each product in the series is identified by a different geometric pattern, which is representative of the shape of the individual capsules, pills and tablets inside of the bottles; this distinctive graphic element is also repeated on the boxes in the form of a decorative die-cut detail.
As the designer describes, the simple, yet strong, black and white supplement packaging design for Apotheke was based on "a contemporary look with a bit of nostalgia."
Trend Themes
1. Conceptual Supplement Design - The Apotheke packaging design showcases the trend of conceptualizing supplements as lifestyle products, offering innovative solutions for various ailments.
2. Simple Solutions for Ailments - The 'Sleep Well,' 'Feel Good,' and 'Keep Calm' products represent the trend of providing consumers with easy-to-use and effective remedies for sleep, digestion, and stress-related issues.
3. Distinctive Graphic Packaging - The geometric patterns on Apotheke's packaging highlight the trend of using unique and visually appealing designs to create an instant visual recognition for products in the supplement industry.
Industry Implications
1. Supplement Industry - The Apotheke conceptual supplement design showcases disruptive innovation opportunities in packaging, branding, and marketing to create a more appealing and modern image for supplements.
2. Health & Wellness Industry - The simple solutions offered by Apotheke's products demonstrate disruptive innovation opportunities in the health and wellness industry, focusing on convenient and targeted remedies for common ailments.
3. Packaging Design Industry - The distinctive graphic packaging design of Apotheke presents disruptive innovation opportunities for designers to create visually striking and recognizable packaging for various consumer products.
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