Rapper Cassidy Inks Condom Deal After Releasing Condom Style
Jonathon Brown — December 19, 2012 — Pop Culture
Philadelphia rapper Cassidy is laughing all the way to a seven-figure endorsement deal after releasing 'Condom Style.'
Another in a long line of Gangnam Style parodies, this particular remix comes with a message about safe sex, but really just seems like a fun way for the rapper to talk about approaching women with sex in mind. Since releasing Condom Style, Cassidy has received a lot of criticism in hip hop circles. The song itself is somewhat of a gimmick to begin with, so fellow hip hoppers complained Cassidy was just adding his own gimmick to it.
Whatever your opinion is about the artistic merits of Condom Style, its viral presence can't be denied. Condom Style has over 300,000 YouTube views and by the sounds of it, has earned Cassidy some serious endorsement money. At this time, the specific company in the endorsement deal has not been released.
Another in a long line of Gangnam Style parodies, this particular remix comes with a message about safe sex, but really just seems like a fun way for the rapper to talk about approaching women with sex in mind. Since releasing Condom Style, Cassidy has received a lot of criticism in hip hop circles. The song itself is somewhat of a gimmick to begin with, so fellow hip hoppers complained Cassidy was just adding his own gimmick to it.
Whatever your opinion is about the artistic merits of Condom Style, its viral presence can't be denied. Condom Style has over 300,000 YouTube views and by the sounds of it, has earned Cassidy some serious endorsement money. At this time, the specific company in the endorsement deal has not been released.
Trend Themes
1. Safe-sex Raps - The success of Cassidy's 'Condom Style' remix could spark a trend of rappers using music to promote safe sex and related products.
2. Cause-based Parodies - More creative artists could start making parodies that promote good causes and responsible behaviors, similar to Cassidy's 'Condom Style.'
3. Viral Endorsements - Cassidy's lucrative endorsement deal shows the potential for viral music to attract corporate partnerships and endorsement opportunities for artists.
Industry Implications
1. Music Industry - The music industry stands to benefit from cause-based parodies and viral endorsements as a new way for artists to monetize their work.
2. Health Industry - Safe-sex raps could open up opportunities for health companies to collaborate with artists on promoting safe-sex practices.
3. Marketing Industry - The success of 'Condom Style' demonstrates the value of viral marketing and the potential of creative parodies to attract extensive brand partnerships and endorsements.
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