The Duo Condoms Campaign Shows 'What’s Yours Remains Yo
Meghan Young — June 11, 2013 — Marketing
References: draftfcb & ibelieveinadv
Children take up a lot more than people's time as the Duo Condoms campaign shows. Everything becomes a toy for them, even precious collector items that could fetch a pretty penny if kept in impeccable shape. Yet as soon as a kid gets their hands on them, people will most likely have to say sayonara to the money as well as its sentimental value.
The Duo Condoms campaign was conceived and executed by Mayo Draftfcb, an ad agency based in Quito, Ecuador. It reads, "Que lo tuyo siga siendo tuyo," which means "What's yours remains yours" in Spanish, a statement that will hit close to many hearts. The campaign was art directed by Andres Romero with creative direction by Giacomo Ferruzo.
The Duo Condoms campaign was conceived and executed by Mayo Draftfcb, an ad agency based in Quito, Ecuador. It reads, "Que lo tuyo siga siendo tuyo," which means "What's yours remains yours" in Spanish, a statement that will hit close to many hearts. The campaign was art directed by Andres Romero with creative direction by Giacomo Ferruzo.
Trend Themes
1. Kids as Influencers - Opportunity for brands to create campaigns that target children as influencers, utilizing their playfulness and ability to capture attention.
2. Sentimental Value Marketing - Brands can tap into the emotional connection consumers have with their possessions, highlighting the importance of preserving sentimental value.
3. Localization in Advertising - Localized campaigns that resonate with specific cultures and languages can effectively convey targeted messages to a diverse audience.
Industry Implications
1. Advertising and Marketing - Innovative ad agencies can create disruptive campaigns that provoke emotions and resonate with consumers on a deeper level.
2. Children's Products - Opportunity for children's product manufacturers to emphasize durability and preservation of sentimental value to appeal to parents.
3. Collectibles and Memorabilia - Brands in the collectibles industry can explore marketing strategies that emphasize the value preservation and protection of their products.
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