These Condomania Ads Show Couples Bound Together by Tight Plastic
Rahul Kalvapalle — May 6, 2014 — Naughty
References: fotologue.jp & creativity-online
These print ads for condom company Condomania shows couples tightly bound together by lots of plastic. The ads are based on the work of Japanese photographer Hal, whose photos often feature humans and objects tightly vacuum-packed inside plastic. His work was appropriated by the Ogilvy & Mather ad agency for their client, Condomania. The tagline on the images reads 'Preserve the Love. Wear a Condom.'
This Condomania print campaign is accompanied by a film that shows the process of creating the ads. It features some surprisingly profound thoughts from couples bound inside plastic, who explain that despite the discomfort and creepiness of being tightly packed together, they felt like they were literally becoming one person.
In Hal's words, "human beings aren't completed if they're just by themselves."
This Condomania print campaign is accompanied by a film that shows the process of creating the ads. It features some surprisingly profound thoughts from couples bound inside plastic, who explain that despite the discomfort and creepiness of being tightly packed together, they felt like they were literally becoming one person.
In Hal's words, "human beings aren't completed if they're just by themselves."
Trend Themes
1. Condom Packaging Innovation - Disruptive innovation opportunity: Explore alternative packaging designs and materials for condoms that enhance user experience and appeal.
2. Emotive Advertising Campaigns - Disruptive innovation opportunity: Take a more emotionally impactful approach to advertising, tapping into human emotions to create a lasting impression.
3. Artistic Collaborations in Advertising - Disruptive innovation opportunity: Foster partnerships with established artists or photographers to create unique and attention-grabbing advertising campaigns.
Industry Implications
1. Contraceptive Industry - Disruptive innovation opportunity: Develop innovative contraceptive products and marketing strategies that address consumer concerns and promote safe sexual practices.
2. Advertising Industry - Disruptive innovation opportunity: Embrace unconventional advertising methods and collaborations to break through the clutter and capture audience attention.
3. Photography Industry - Disruptive innovation opportunity: Explore new avenues for photographers to showcase their work through commercial collaborations, expanding their reach and influence.
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