A Brand of Female Condoms That Women Won’t Feel Ashamed to Show Off
Michael Baxter — January 10, 2014 — Lifestyle
References: productsofdesign.sva.edu & fastcoexist
In today’s day and age, the concept of buying and carrying condoms is commonplace. Female condoms (not the actual product but female-branded condoms) are becoming bigger as the stigma for women buying condoms is still -- somewhat confusingly --prevalent.
Mine condoms are aimed directly at females and are packaged nice enough that they could sit right in the middle of a dresser and not look out of place. The idea behind it is for women to not feel ashamed to show that they’re sexually active.
The concept is simple, but effective. The research also supports the product and shows that 77% of people researched are embarrassed to buy condoms so this style of branding can definitely help to remedy that.
Mine condoms are aimed directly at females and are packaged nice enough that they could sit right in the middle of a dresser and not look out of place. The idea behind it is for women to not feel ashamed to show that they’re sexually active.
The concept is simple, but effective. The research also supports the product and shows that 77% of people researched are embarrassed to buy condoms so this style of branding can definitely help to remedy that.
Trend Themes
1. Female-branded Condoms - Creating condoms specifically designed and branded for women can help reduce the stigma and encourage female empowerment when it comes to sexual health.
2. Disruptive Packaging - Packaging condoms in a way that is aesthetically pleasing and can sit openly on display can challenge societal taboos and encourage more open conversations about safe sex.
3. Reducing Embarrassment - Addressing the embarrassment associated with buying condoms through thoughtful branding and marketing strategies can make sexual health products more accessible and appealing to a wider audience.
Industry Implications
1. Sexual Health - Innovations in the sexual health industry are focused on creating products that cater to different needs and preferences, such as female-branded condoms.
2. Packaging and Design - The packaging and design industry can disrupt traditional norms by creating packaging solutions that challenge societal taboos and allow for more open discussions about sexual health products.
3. Marketing and Branding - Brands can seize the opportunity to redefine the conversation around sexual health by actively addressing the embarrassment associated with buying condoms and developing marketing strategies that empower and normalize the use of these products.
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