The 'Catch of the Day' Campaign Displays Debris Like Food
Alexander Lam — June 12, 2013 — Social Good
References: surfrider.org & designtaxi
Another striking campaign from the Surfrider Foundation called 'Catch of the Day' uses beach trash to raise awareness for ocean pollution. The campaign placed trash found on beaches in America on styrofoam, plastic wrapped it and then threw a price tag on the package. The well-preserved trash was then placed on display at farmer's markets in order to increase attention about aquatic litter.
The campaign was created in conjunction with ad agency Saatchi & Saatchi LA. According to representatives at the ad agency, the promotion was built to let people know that "our oceans, and the marine life that swim in those waters, are choking on plastic debris."
By placing trash besides food, the campaign works to help people link their litter to their livelihoods. Wrapping up something grotesque like salvaged used condoms drives home the point that what we throw away affects us in the long run.
The campaign was created in conjunction with ad agency Saatchi & Saatchi LA. According to representatives at the ad agency, the promotion was built to let people know that "our oceans, and the marine life that swim in those waters, are choking on plastic debris."
By placing trash besides food, the campaign works to help people link their litter to their livelihoods. Wrapping up something grotesque like salvaged used condoms drives home the point that what we throw away affects us in the long run.
Trend Themes
1. Ocean Pollution Awareness - The 'Catch of the Day' campaign raises awareness about ocean pollution by displaying beach trash like food.
2. Creative Environmental Campaigns - The Surfrider Foundation's 'Catch of the Day' campaign showcases a creative approach to raising awareness about environmental issues.
3. Connecting Personal Actions to Impact - By linking trash to livelihoods, the campaign highlights the importance of individual actions in protecting the environment.
Industry Implications
1. Environmental Conservation - The 'Catch of the Day' campaign presents opportunities for organizations in the environmental conservation industry to create impactful campaigns that raise awareness about ocean pollution.
2. Advertising and Marketing - Ad agencies, like Saatchi & Saatchi LA, can find opportunities to collaborate with environmental organizations to develop innovative campaigns that drive important messages about environmental issues.
3. Waste Management and Recycling - The campaign emphasizes the need for effective waste management practices and encourages the recycling industry to promote responsible disposal of trash to prevent ocean pollution.
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