The Pished Fish's 'Gilltong' is a Tasty Jerky and Biltong Hybrid
Josh Thompson-Persaud — May 5, 2021 — Marketing
References: thepishedfish & bakeryandsnacks
UK-based smoked salmon brand The Pished Fish offers the 'Gilltong,' the brand's latest proprietary food product, which is a tasty cross between dried jerky and South African biltong. Rearing to challenge industry staple meat-based jerkies, the salmon snack combines four simple marinade ingredients–teriyaki, honey, Tabasco sauce, and black pepper–to effortlessly balance sweet, salty, and spicy flavors. To produce the high-quality snack, the Pished Fish's 'Gilltong' uses sustainably sourced Scottish salmon.
The Pished Fish aims to showcase the versatility and nutritional value of salmon through its vast, gourmet product selection. From a health angle, salmon is a solid source of protein, omega-3s, and vitamins and it is naturally carb- and sugar-free, appealing to the health-conscious consumer. The Pished Fish's salmon snacks can be ordered online and are freezer-friendly.
Image Credit: The Pished Fish
The Pished Fish aims to showcase the versatility and nutritional value of salmon through its vast, gourmet product selection. From a health angle, salmon is a solid source of protein, omega-3s, and vitamins and it is naturally carb- and sugar-free, appealing to the health-conscious consumer. The Pished Fish's salmon snacks can be ordered online and are freezer-friendly.
Image Credit: The Pished Fish
Trend Themes
1. Salmon Snack Alternatives - Brands could explore other healthy snack alternatives using unconventional pairings and unique flavors.
2. Hybrid Food Products - Opportunities exist for creating hybrid foods that merge beloved traditional fare with healthier, modern ingredients.
3. Sustainable Food Sourcing - Food brands can take a similar approach to Pished Fish by using sustainable sourcing methods for their ingredients.
Industry Implications
1. Healthy Snacks - Companies in the healthy snacks industry could develop innovative, healthy snacks infused with unique flavors and nutritional benefits.
2. Gourmet Food Products - Opportunities exist for creating new and unique hybrid food products that merge popular, high-quality, or exclusive foods with new and innovative flavors.
3. Sustainable Food Sourcing - The sustainable sourcing industry could thrive as more companies explore sustainable methods to procure high-quality ingredients.
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