Blue Diamond Almond Breeze Has Unveiled New Branding the UK
Michael Hemsworth — August 2, 2019 — Lifestyle
References: bluediamond & foodbev
The new Blue Diamond Almond Breeze branding has been unveiled by the brand in the UK across its entire lineup of shelf-stable and refrigerated products to put a focus on heritage for consumers to appreciate. The branding was created by the 1HQ brand agency and features the image of an almond against an illustrated background to help transform it into the true star of the packaging. The new branding will be rolling out nationwide in the UK starting in August to catch the eye of existing fans of the brand and consumers who might be new to nut milks.
Managing Director for Blue Diamond Europe Ian Greengrass spoke on the new branding saying that, "Our research showed that our customers really love the fact that we grow our own almonds, and have done so for over 100 years. We have grower families dating back four generations, so we’re immensely proud of this rich heritage and wanted to celebrate the wonderful nut which our growers are so dedicated to – this new design does just that.”
Managing Director for Blue Diamond Europe Ian Greengrass spoke on the new branding saying that, "Our research showed that our customers really love the fact that we grow our own almonds, and have done so for over 100 years. We have grower families dating back four generations, so we’re immensely proud of this rich heritage and wanted to celebrate the wonderful nut which our growers are so dedicated to – this new design does just that.”
Trend Themes
1. Heritage-inspired Branding - Brands can leverage their rich history to create a more authentic and meaningful connection with consumers.
2. Illustrated Packaging - Packaging design with whimsical illustrations can make products stand out and spark consumers' curiosity.
3. Shelf-stable Products - Increasing demand for shelf-stable products presents opportunities for brands to develop innovative packaging that ensures freshness and longevity of products.
Industry Implications
1. Food and Beverage - Branding and packaging innovations can differentiate products and help companies gain a competitive edge in the crowded food and beverage industry.
2. Agriculture - Leveraging a company's history and heritage can help create a sense of trust and authenticity in the agriculture industry, especially as consumers seek more transparency in their food sources.
3. Retail - Innovation in packaging and branding can drive sales and increase consumer loyalty in the retail industry, especially as consumers look for unique and visually appealing products.
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