The 'Perfect Cookie' is an Energy Bar Disguised as a Baked Good
Charlotte Joyce Kidd — August 13, 2015 — Lifestyle
The Perfect Cookie by Boundless Nutrition looks and tastes like mom's chocolate chip cookies, but is packed with 10 grams of protein and a dose of Omega-3s.
The Perfect Cookie comes in three flavors: chocolate chip, white chocolate macadamia and peanut butter. Each one is made with grass-fed whey and is gluten-free and non-GMO.
The Perfect Cookie joins products like the Clif Bar and Larabar that cater to customers who desire the protein-fueled energy boost of a traditional energy bar, but also demand that their consumables taste great and be made with healthy, ethical ingredients. The Perfect Cookie is sure to find its way into school lunch boxes, dorm room shelves and office snack stashes.
The Perfect Cookie comes in three flavors: chocolate chip, white chocolate macadamia and peanut butter. Each one is made with grass-fed whey and is gluten-free and non-GMO.
The Perfect Cookie joins products like the Clif Bar and Larabar that cater to customers who desire the protein-fueled energy boost of a traditional energy bar, but also demand that their consumables taste great and be made with healthy, ethical ingredients. The Perfect Cookie is sure to find its way into school lunch boxes, dorm room shelves and office snack stashes.
Trend Themes
1. Protein-packed Snacks - Boundless Nutrition's Perfect Cookie is a protein-packed energy bar masquerading as a traditional baked good, catering to consumers who seek healthy snacks with a satisfying taste.
2. Healthy and Tasty Snacks - The trend of creating healthy consumables that taste great, like Boundless Nutrition's Perfect Cookie, is on the rise due to increased awareness of the health benefits that come with choosing healthier snack options.
3. Innovative Snack Ideas - The Perfect Cookie's clever combination of a protein bar and a traditional cookie represents a disruptive innovation opportunity in the snack industry, leading other companies to experiment with fusing conventional snacks with healthful ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the rise of protein-packed, healthy and tasty snacks, like Boundless Nutrition's Perfect Cookie, by expanding their product lines to cater to health-conscious consumers.
2. Fitness and Sports Nutrition - Boundless Nutrition's Perfect Cookie is an excellent addition to the fitness and sports nutrition industry due to its high protein content and healthy ingredients, making it an ideal pre- or post-workout snack.
3. Wellness and Self-care - The Perfect Cookie's promotion of a healthier lifestyle underscores the importance that people place on living a well-rounded life, giving the wellness and self-care industry the opportunity to introduce other products that promote healthy living.
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